This project, based on the need for Sirafan natural juices factories, to change the packaging and make a difference in the visual appeal of their new products, was developed by Kohalin Studios.
More infoDue to IK's move to create a unique branding and advertising identity, character design and visualization of the company's products were on the agenda of Kohalin Studios.
More infoKachiran as the only sewing machine producer in the Middle East , needs to have a new product to attract the younger generation defined this project.
More infoPars Ceram, first and the biggest manufacturer of sanitary wares in IRAN, commissioned us to produce a television and radio advertising teaser.
More infoBased on the branding and advertising needs of the himalia company ,manufacturer of home and industrial refrigerators, precision 3D simulation of products was required.
More infoDue to the need for Sabke sabok company and launch of new activities in the field of branding and advertising of the company, 3D visualization of products and motiongraphic of the process of installation and preparation of the structures of this collection was on the agenda.
More infoWith a complete portfolio of home sewing machine products, Kachiran felt the need to launch an electronic product.
More infoThe project is launched to redesign the site of the Avijeh company , a manufacturer of earthquake-resistant building wall products, and to acquire images suitable for use in complex imagery along with photography, industrial documentary production, and Guideline design and visual identity by Studio Kohalin.
More infohalin Studio is a collection that works in design, advertising and strategy and brand analysis.
More infoNSG Co. is active in the production and service of sealing products, concrete additives and all kinds of adhesives.
More infoLogo & Branding Design for Behin Tose Salamat Iranian
More infoDND Co. is active in the design and implementation of interior decoration (office and home) as well as the production and design of wood and decoration industries.
More infoAl-Bubaie is a consulting and insurance company offering insurance and follow-up insurance coverage.
More infoSayeban No is a manufacturer and supplier of upholstery curtains.
More infoSirafan Co. is a producer of natural juices.
More infoIn this project, Kachiran sewing machines were professionally photographed to showcase their specific capabilities.
More infoSabke Sabok is a designer and manufacturer of home canopies, parking lots, niches and so on, which is depicted in architectural photography.
More infoHimalaya is a manufacturer of home-made refrigerators, boxes and stores that we have illustrated in our promotional photography.
More infoNab's Crafts is a designer and manufacturer of decorative and applied ceramic products whose production process and products are illustrated by industrial and advertising photography.
More infoSanayedasti Nab is active in the production of functional and decorative pottery and its art of design.
More infoIran Sewing Machine Factory - Kachiran was established by the private sector with the aim of producing household sewing and embroidery machines and exporting them worldwide.
More infoHimalia factories are active in producing home and store refrigerators.
More infoSabgroup has been active in sewing machines and home sewing machines for over half a century.
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Character design is challenging.
It’s one thing to know how to draw characters, but creating your own is something else.
You need to understand the style they’ll fit into, who they are, what they’ll be doing, and what will simply look good.
It’s easy to say that you a certain character design from a movie, cartoon, or ad, but it’s another to learn how to design your own character.
One of the most important elements of good character design is simplicity. Simple character design means that more time can be spent polishing the entire scene or drawing other frames of animation.
Think of Mickey Mouse’s three-fingered hands. That was a decision made to save production time, allowing more cartoons to be produced more quickly. It is now one of the Disney mascot’s most iconic features.
IK provides products and services in the field of standard and high quality smart locks in the field of construction goods. Therefore, to better represent the company and based on its identity, a unique character was designed that could better communicate with the audience in different advertising sectors and play new roles. In the design of IK, the personality is modern and different. On the body and abdomen we see the digital buttons of the digital locks and the top of the head uses the key design.
The color of the IK, gold and black is the symbol of the luxury and variety of its products.
After designing the character and visual identity of the character, the design of its telegram stickers was put on the agenda. These stickers are designed in a complete package to express different emotions such as joy, sadness, anger, and / or popular messages that have been welcomed by the telegram software.
Logo and corporate identity are the most important visual and identity elements of a brand or brand because it convey the message and activity of the company. Kohalin Studios is active in all aspects of brand and corporate advertising and strategy.
The name Kohalin derives from a Celtic myth. This hero ...
As a result, the logo and corporate identity of the company used a crow bird image and Islamic motifs to create a powerful and mythical image for the brand.
In Europe and the US, traditional methods such as bitumen and isogam have been abandoned for many years because of their many problems, such as environmental pollution, extremely low temperature tolerance in winter and summer, flexibility in curves and slopes, piercing and tearing. NGS has made a big step in the field of construction products by providing sealing products, concrete additives and all kinds of building adhesives.
Therefore, the design of the company's identity was formed with reference to the strength of the products and their resistance to water. As a result, the shield element was used in its logo design, as well as in the modern and modern style of characterization. Because the nature of the company works against traditional methods and is associated with innovation.
Alo Bimeh is a sponsored insurance company which provides: • Providing advice on all types of insurance before sale • Providing the best insurance at the expense, time and request of clients • Tracking insurance purchased by injured clients he does. As a result, the umbrella form of the concept of support was used to design the logo of this collection considering the form of service and support. An umbrella blended with the concept and visual element of the phone. The repetition of the thin lines at the top of the umbrella illustrates the concept of communication. The blue colors are meant to provide relaxation and the contrasting orange color reflects the dynamics and energy of the Alo Bimeh collection.
Due to DND Co.'s extensive activity in designing and manufacturing woodworking and decoration industries and executing in professional spaces, its corporate identity was designed.
The purpose of the corporate identity is to create visual unity and brand power in the various advertising sectors of the company. As a result, all the advertising segments and needs were identified and the brand's unique form was designed.
Kachiran as the only sewing machine producer in the Middle East , needs to have a new product to attract the younger generation. the necessity of having this new product method defined designing a new sewing machine product and its graphic design as a new project . Iran Sewing Machine Factory (Kachiran) With its wide variety of products in various categories of sewing machine products, had to expand its product variety with the new sewing machine models.
With its attractive appearance and the use of fluid and wide surfaces in its design, this product gives a fresh look at the form of products among Kachiran models.
Considering the need of the company to improve the technical performance of the product in the future, this product is highly capable of changing appearance and technical status and can be easily improved.
Pars Ceram, first and the biggest manufacturer of sanitary wares in IRAN, commissioned us to produce a television and radio advertising teaser. This project led us to simulate 2 sets of pars ceram sanitary ware products.
Selection of products from two groups of company production line, In addition to show the pars ceram’s potentials to produce different products in different product categories and variety of appearance, make it possible to produce teasers in two different forms.
The first teaser is for displaying products in the studio environment and moving the camera at different angles, surfaces and product details. The second teaser displays the product's layout in the architectural space and, moving through the space, introduces the possibilities of fitting the product with the architectural space to the viewer.
Based on the branding and advertising needs of the himalia company ,manufacturer of home and industrial refrigerators, precision 3D visualization of products was required.
All of the company's products, including home, stores and box refrigerators, are simulated one by one, with correct scaling and production materials, to meet the visual needs of the company to display products on the company website that designed and performed by Kohalin studio and other company medias.
The images, along with other images and videos produced by Kohalin Studio on the himalia products, product line, as well as interior and exterior facades of the Himalayan factory, have created a rich collection for use in all types of media required by the himalia company.
visualization of himalia products In addition to the ability to have product images, it also made it possible to create teasers and animations based on series products.
Having 3D-modeled products ,achieved the ability to display a 360 ° product for use on the site on a dedicated product page, as well as a 360 ° display of the selected product with the himalia Company's character designed by Kohalin Studio on the company's front page.
Naab handicrafts Company is one of the leading brands in the field of Iranian handicrafts. The company's products have been visualized to organize the company's online store system designed by Kohalin Studios and to use in it’s advertising space.
The designs used in the products have been re-implemented in collaboration with experts in Naab handicrafts Company and have been used to simulate the company's diverse products including bowls, pots, cups and more.
Due to IK's move to create a unique branding and advertising identity, character design and visualization of the company's products were on the agenda of Kohalin Studios. Accordingly, the company's products were accurately simulated one by one.
Despite the variations in IK products as well as the different functional mechanisms of the products, the simulation of the products of the company was made with a particular obsession to better display the details in the product.
This project, based on the need for Sirafan natural juices factories, to change the packaging and make a difference in the visual appeal of their new products, was developed by Kohalin Studios, after producing the product teaser and photography. Based on the simple design of the company's previous products, the new design for the products was carried out using fluid and propulsion forms to define a new design language for the company's products.
New bottles were designed for the product family in sizes of 1000, 500 and 250 cc, and the shape of the surfaces was adjusted to fit the overall size and original shape.
Due to the need for Sabke sabok company and launch of new activities in the field of branding and advertising of the company, 3D visualization of products and motiongraphic of the process of installation and preparation of the structures of this collection was on the agenda.
According to Sabke sabok Company's workflow, including structural design, construction calculations, supply and construction requirements, equipping and installing structures and parts, it was necessary to provide the audience with an accurate description of the services provided and Sabke sabok Company's workflow process.
3D visualization of a number of products and structures made in the collection was carried out in urban spaces as a selection of designs made in the collection.
In addition to producing animations of the process of building structures in the urban environment, a number of animations were produced to better illustrate the general process of installing structures in the studio space for use in the Company's motiongraphic.
With a complete portfolio of home sewing machine products, Kachiran felt the need to launch an electronic product. The new product is based on the existing Rose Sewing machine Platform and the basic needs of the home user of an Electronic Sewing Machine. The product features electronic sewing capabilities, more sewing styles, electronic needle position control, digital display and etc and It is a great opportunity to expand the variety of products of Kachiran Company.
By maintaining the Rose family's visual identity of Kachiran products, with the slightest change to the original product, this product is able to add value to its predecessor and provide many key capabilities.
Maintaining the user focus when using the product and integrating the essential functions of the swing machine in the user access space are the design considerations of this product.
The project is launched to redesign the site of the Avijeh company , a manufacturer of earthquake-resistant building wall products, and to acquire images suitable for use in complex imagery along with photography, industrial documentary production, and Guideline design and visual identity by Studio Kuhalin.
The product 3D visualization, installation process and explosive view are all illustrated in an animation for use on the site and the video teaser of the company.
The animation process of the project is done in such a way that the audience will be familiar with the appearance of the products, how to install and how to place the product during the building process.
For most, they are the same thing. For others, they are indistinguishable. Let’s find out together the difference between logo and brand.
What is brand?
Your brand is basically how you define your product\service to the market. It is all about differentiating what you offer in the eyes of the consumer.
Which means, using all branding elements to form one comprehensive brand identity. These elements can include: logo, name, slogan, character and more.
Ex: Starbucks
The brand Starbucks has very a distinctive personality\brand identity that sets it apart from competitors.
Name
Every brand’s name should have a story behind it. Starbucks is no exception. According to Culinary Lore, Starbuck was the name of the first-mate of the whale-ship, Pequod, the ship in Moby Dick. The founders of Starbucks are English and History teachers, hence the literary connection.
Logo\Design
The design elements of the brand identity include the brand’s symbol, color and lettering. The Starbucks logo is one of the most recognizable logos in its industry. Its green, white and black design is a staple for coffee lovers.
How does the brand’s image affects its value?
Do you sometimes feel as if the Starbucks coffee is a bit overpriced?
What a lot of people don’t know is that the consumers are the ones who actually dictate the pricing on any brand. The more demand and positive reviews there are on a product, the more likely it will increase in price.
As long as people are buying, prices are going to go higher.
That’s why Starbucks’s net worth is estimated by $80B, according to Go Banking Rates.
So, brand equity…
It is the brand’s value, determined by the consumer’s perception and experience with the product\service.
Brands who have highly positive image usually possess the highest brand equity in their niche. A positive image can be spread in the market through working on brand awareness, brand quality and customer loyalty.
What’s the difference between logo and brand?
As we already established, brand is many elements that define a product\service, including its logo.
A brand consisting only of a logo is not really a brand. It is only a part of a whole identity that is constituted through many parts to convey a certain message or value to the consumers.
The logo can be a symbol, a specific design or even some lettering. You can start brainstorming a logo with your graphic designer according to the story you want to tell. Simplicity and clarity are key to a really good logo that serves its primary goal of standing out.
